Microsoft has lost brand value and rankings in comparison to its direct competitor, Apple Microsoft has done a good job introducing a new corporate brand
Category: Branding
Building Consistency For Your Brand Marketing
Looking to build a brand for their business, you have to get used to the concept of brand marketing. This form of marketing has become
How To B2B Brand Management
Brands are an indispensable aspect of business and integral to cultures across the world. Being much more than symbols, logo or names, brands evoke emotions,
Brand Marketing: What Is It, And Why Should Your Business Care About It?
In the past, branding referred to just putting a label on a product or company asset to indicate that it belongs to you or your