How to Build an E-commerce Store That Converts

How to Build an E-commerce Store That Converts

It has never been easier to build an e-commerce website and start selling products. You can use a service to set up a functioning store, with the option to drop ship items if you want to keep things simple. While the basic process has become accessible to almost everyone, most stores won’t be profitable. You need to stand out from the crowd and actually convert visitors into sales.

Using the following tips, you can turn a basic website into a converting e-commerce store that can become profitable.

Optimize Your Checkout Page

The checkout page can often be the element that prevents a sale. Customers want a clear and simple checkout sequence that offers all pertinent information. If there are three steps to the sequence, for example, add a bar that shows how far along someone is. Also, show all pricing and delivery details, so customers know the process from start to finish.

Consider Offering Free Shipping

Free shipping typically increases the conversion rate for any e-commerce store. If you can absorb the costs of shipping, consider adding it to your store. You may need to include a purchase threshold, but this can often lead to consumers adding additional items to their basket.

Optimize Your Checkout Page

The checkout page can often be the element that prevents a sale. Customers want a clear and simple checkout sequence that offers all pertinent information. If there are three steps to the sequence, for example, add a bar that shows how far along someone is. Also, show all pricing and delivery details, so customers know the process from start to finish.

Promote Your Security

If your site does not feel secure, you will lose countless sales. Use the necessary site security like HTTPS and malware testing, promoting this using recognized security seals. Adding credit card symbols and customer testimonials can also increase trust levels.

Show Stock Levels

Creating a sense of urgency is a proven way to increase conversions. Showing your stock levels is a way of achieving this urgency as people don’t want to miss out. Scarcity, used as a marketing tactic, needs to be authentic, so your accurate stock levels can act as a reminder for consumers to take immediate action.

Allow User Reviews

Product reviews help people make accurate buying decisions, offering useful information to customers. Reviews have become so commonplace that a store without them can stand out. If customers think you are hiding helpful information, you may struggle to get them to buy. Even negative reviews can sometimes help as other buyers offer contrary opinions and discussion is formed.

Offering Useful Advice

Visitors aren’t always aware of what they want, so you can increase conversions by assisting and educating people. For example, if you run a clothing store, providing complete outfit suggestions lets customers know what items compliment each other. A computer store could list the pros and cons of a product depending on whether a customer is a business owner, personal user, graphic designer, or gamer.

Offering Discounts and Loyalty Schemes

Everyone likes to get discounts and loyalty rewards, even if they are ultimately spending more at a store. Allow customers to build up points by shopping at your store, allowing them free or exclusive gifts when they meet a threshold. Similarly, an occasional discount code to email subscribers can remind people about your store and latest products.

Provide Exclusivity

Many e-commerce stores offer the same or similar options to competing sites. If a customer knows they can buy elsewhere, they will often start looking for the cheapest price or the simplest option. Providing exclusive products and offers helps you stand out, ensuring customers will be curious to return to your store. An exclusive deal could be an individual product or a packaged collection of existing items.

Offer Live Chat Facilities

Most customers won’t get in touch with your customer support team, but the awareness of their existence can provide an increase in conversions. For browsers who do get in touch, live chat can offer immediate responses and help guide people toward the exact product options they are looking for.

Contact People Who Didn’t Buy

Many people will browse your store and not make a purchase. Just because someone left a page or abandoned the cart, though, doesn’t mean they are not interested in buying. Retargeting ads can be used to promote products to people who have already visited your site and shown an interest. You can also use your email service to contact people who started the checkout process, but eventually left without buying.

It is possible for anyone to get started with e-commerce, selling their own items or using a drop shipping company. One of the big challenges, though, is ensuring your site converts at a high rate. A converting site allows you to invest more in acquiring visitors, understanding that a good percentage will become customers. It is still important to test each element in order to make incremental gains. However, in most cases, these tips will lead to an excellent conversion rate and a successful e-commerce store.

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