Building a content marketing strategy
Getting other websites to link to your website is a great strategy to increase your traffic. To make this happen, you need to create content that is unique and interesting enough to make other websites want to link to you.
When other websites share your link, it also gains you more traction on Googleâ€™s algorithm, which understands your website to be more authoritative.
The type of creation of content that causes others to link to your website is called link-baiting, which is similar to share baiting. Content that attracts link-baiting is usually disruptive, especially unique, visually compelling, or even controversial. Your link-baiting content should be based on what interests those people who would link to your website. Link-baiting should be mixed in with high-value content.
Letâ€™s take a closer look at the types of link-baiting and share-baiting content:
Infographics are visual representations of data and are one of the most commonly used link-baiting content. Infographics make complex concepts easier to understand because they can explain complex relationships and other processes in a pattern. Patterns and trends are easier for humans to understand than large amounts of text.
If you use infographics in your content, you are more likely to have other websites dealing with the same topic link back to your site. Bloggers looking to state their point will find your infographic interesting enough to add a link to it. An infographic can make the case more compelling in the way it uses the data.
You can use an infographic to show your customers the various processes involved in developing your products. You can help make the product more valuable to the customer by showing the care taken at each step, the people involved, and why the quality is so good. Using an infographic like this could help build trust and get more customers interested in your product.
You can also create infographics that can be easily embedded into someone elseâ€™s blog with a snippet of information about it. This can help drive keyword-linked traffic back to your site. Just make sure that the snippet of information shared has a text link to your content with the relevant keywords.
Creating embeddable infographics can help you control how your content is shared. When you create an infographic that can easily be shared by bloggers and other websites, you are giving them a good reason to choose your content over others. Infographics are not easy to create, and your hard work will be appreciated by those who can share it with others to make their own points.
Lists and stats
Lists and stats are also easily understood and digested content. When you create content that has relevant statistics for someone elseâ€™s content, they could use you as a reference for their own work. Ideally, they should attribute the credit to you and add a link back to your website, but there is no guarantee of this happening. But if your statistics include information on long-tail keywords, you could help your own rankings.
Lists are easy to read and can be used as many as a reference point. Lists are also easy to share, which is what makes them great for getting other websites to link back to your content. Listable content like glossaries, one-liners, cheat sheets are always useful to some other website. Any article that requires over 100 points is easier when structured in a list form and more shareable because of their disruptive nature.
Breaking news is the kind of content that gets people interested in sharing a link back to your site. Especially if the news is compelling and disruptive content, then you are more likely to get noticed. Of course, it is easier to share breaking news if you do run a full-fledged news agency, but even if you donâ€™t, you can still post breaking news stories. You can add your own perspective to the stories and make them more relevant to your industry.
A well-written and thought-provoking opinion piece on a breaking news article will get attention from people with similar interests. You have to make sure that the quality of your content is good enough to get other websites to share your link. Make sure to have your facts right and be an authority on the subject. Interesting company news can also be shared as long as itâ€™s compelling enough to get people interested.
Who doesnâ€™t love a how-to guide on a topic close to their heart? How-to guides are one of the easiest pieces of content to create, but the key is in keeping them relevant and timing them right. For example, if you are launching a new product, a how-to guide on the use of that product would be a good idea during the marketing and launch stages.
If your content is interesting, then other websites and bloggers in your industry could share your how-to guides with their own followers. A how-to guide on DIY cycle maintenance could be shared by avid cyclists who run a blog about all things to do with cycles and cycling.
Controversial content and strong opinions always get a lot of attention. However, some of this attention could be negative and alienate certain groups of people. The key to succeeding with controversial content is to identify your target audience and also those groups that might take offence. If you are going to attract the people who would buy your product and alienate those that donâ€™t affect your bottom line, then you are good to go.
Odd and unusual content
Strange content can be interesting just by virtue of being different and disruptive. Social sharing sites like Pinterest, especially, love content that is odd and even bizarre. Outrageous makeup styles or fashion trends get shared a lot on social media platforms and put the focus on the company that generated that content. This could work if you were a fashion designer, and some of your designs were simply to get people talking and then shine a spotlight on your entire collection. Adding weird content now and then also makes your site more interesting to your visitors and those who share your content.
These are the ways to create content that is shared by other sites and individuals.