How Is Coronavirus Changing Google Search Results
The outbreak of the coronavirus (COVID-19 – 2020) caused global upheaval as businesses and economies shifted to support citizens and infection rates slowed. Coronavirus has led to extreme changes in the global economy, with significant effects on the search results of Google and other search engines. In March, Google released a list of terms related to the new coronavirus and introduced a new feature for those looking for COVID 19 conditions and symptoms. You need to do a more explicit search to see them, but you might start to see them in search results as of today.
Google trends showing the search stats on the “Corona” keyword.
The task of search engines has always been to provide direct information on this subject, and a dedicated page has been set up on the Google Coronavirus search results page, providing links to the latest news on the disease and the newest research results. Both Google and Bing have responded to COVID-19 with SERP improvements by providing more relevant information, such as a detailed description of the virus and its impact on human health. The associated SERPs are moving toward providing information that best reflects the EAT factors of expertise, authority, and trustworthiness.
Google trends showing the search stats on the “Virus” keyword.
Changes In The Users’ Online Search Behaviour
- Increase in the number of search results, related to online shoppingÂ
- Increase of health-related keywords.Â
- Increase in desktop and tablet usage VS mobile.Â
Google trends showing the search stats on the “home delivery” keyword.
Google trends showing the search stats on the “toilet paper online in stock” keyword.
Changes In The Users’ Online Search Behaviour in The healthcare Category
Google trends showing the search stats on the “Buy Online” keyword, In the Health Category.
There is a general increase in the search related to buying online in the health category. The most interesting is the spike in the number of searches in the “Medical Alert Systems for Seniors”.