About three parts in four of all web traffic come from video. You might think that the popularity of video would mean that every business used it. Unfortunately, the truth is that about one in three businesses has never used video to promote themselves.
Most of the time, they stay away from video because they believe in a number of myths regarding how video marketing works. If your business doesn’t use video because it seems as if wouldn’t make sense for you, what follows are 7 points about the myths of video for business, and where the truth lies.
1.Video production is too costly for small businesses
It is a persistent idea that video marketing is likely to be priced out of the reach of small businesses. The reason the idea is persistent is that people believe that business videos need to match Hollywood standards to be able to attract viewers. Marketing videos, however, don’t need to be perfectly created with special effects thrown in. Platforms such as Facebook Live even encourage casual production standards. You can produce marketing videos on practically any budget.
2. You need to be tech-savvy to make marketing videos
You don’t need top-shelf equipment in order to produce marketing videos. Plenty of businesses have successfully promoted themselves with video shot on cellphones. If you feel that you don’t know enough about the technical side of making videos to be able to successfully create a video product, you should still give it a try. If you keep things simple, the results could be watchable. A cellphone and limited know-how are how millions of businesses get their videos online.
You can’t produce a video if you don’t know how to write a script
If you have enough money to hire a writer to prepare a script for your video, it would be money well spent. There are plenty of great marketing videos out there that have nothing going for them other than a business owner talking passionately about his product, however.
Nobody knows your business and your product better than you do. Most of the time, your knowledge and passion shine through. If you worry that you’ll digress, create a couple of practice videos to see how you do and make any corrections as necessary. Usually, simply sharing what you know about your business is all you need to do.
Only viral videos are of any use to businesses
A video that goes viral would certainly put your business on the map. It’s important to remember that it’s not the number of views that a video gets that’s relevant; it’s how well it converts viewers. You may make a video that’s very popular among people who are not likely to become your buyers. Such a viral video would be of no use to you.
For marketing videos, it’s far more desirable to make something that only interests a narrow audience, but is able to convert them.
Your videos will never be found among the many videos on YouTube
Millions of people come to YouTube to view videos, and some of them want to view stuff like yours. You need to understand that YouTube has a great search feature. If you perform optimization and promote your videos properly, your target audience will usually find them.
Most internet viewers are more interested in viewing videos that help them understand products and services, rather than reading about them. If your videos help viewers understand your products well, you will succeed.
Video isn’t a versatile marketing format
Many marketers and entrepreneurs believe that videos are good for lead generation and for little else. In truth, however, video marketing can be used to build an email list, to gain the trust of a target audience, and to educate viewers. Whatever marketing aim you may have, you can make marketing videos work for you.
You’ll keep spending on marketing videos with no idea what your ROI is
Certainly, YouTube only offers basic analytics to video creators. You’ll know how many people have watched a video, but you won’t know how they arrived there, or how many clicks you got. You can use a video enablement tool to obtain the information that you need, however.
Such a tool could help to see how much time people spend on your videos, what sections they skip through, what parts they watch over and over again, and where they go once they finish watching your videos. All of this information can give you a reasonable idea of the return on your investment.
If video is not among the marketing products that you use at the moment, it should be. If these myths make you believe that video marketing is not for you, you need to update yourself on how you think about them.