YouTube advertising is a fantastic way to improve the visibility and profitability of your business. YouTube ads are so effective that they have even proven capable of significantly lifting offline sales. Up to 78 percent of TrueView video ad campaigns have been shown to increase offline sales, while videos with strong upfront branding drove nearly 7x improved sales to lift. Itâ€™s no surprise. YouTube is a social media giant with over 1.3 billion users. For video marketers and business owners, this translates to a massive advertising opportunity. With YouTube ads, you have the potential to extend your reach to your target audience, improve your search rankings, and boost your conversion rate. YouTube is a great platform to advertise on right now for the average person, YouTube ads are simply those videos that pop up when youâ€™re surfing the web. But if youâ€™re an entrepreneur, YouTube advertising equals opportunity. Right now, the big player in video marketing is Facebook. And Facebook is undoubtedly an excellent place to make an impression. But what happens when everybody converges onto a single platform to advertise their brand? There you are on Facebook, working hard to promote your companyâ€™s amazing new thingamabob. But all of your competitors are there too; theyâ€™re using Facebook to advertise their thingamabobs. Facebook charges by cost per 1000 impressions (CPM), and they regard an â€œviewâ€ as anything longer than just 3 seconds of watch time. Your customers scroll through their walls and come across your ad. Maybe they recognize your brand, or maybe your ad looks interesting enough to make them linger for 3 seconds. But then they realize, â€œOh. Itâ€™s another ad for a thingamabob. Iâ€™ve already seen heaps of those.â€ And off they go.
You just got charged for a â€œviewâ€ without making a decent ROI (return on investment). Meanwhile, YouTube charges per view â€” and a YouTube â€œviewâ€ is worth 10x a Facebook â€œview.â€ If someone watches fewer than 30 seconds of a TrueView YouTube ad, it doesnâ€™t cost you a penny. That means you only ever pay for engaged users. Lately, YouTube added more bidding options such as maximize conversions (a great way to start) and tCPA optimizing for conversions – this is the most effective method, especially once the campaign has historical data to work with. Many people are currently utilizing Facebook as their primary platform for advertising. So, while theyâ€™re looking up, look down. Letâ€™s snatch the opportunity to improve your brand awareness and attract attention on YouTube! In this article, Iâ€™ll show you how you can use YouTube advertising to grow your business. Iâ€™ll teach you about the different types of Facebook ads, how to optimize your YouTube ad campaigns, and how you can track your ROI.
Benefits of Advertising on YouTube
YouTube advertising can help you achieve a number of goals for your business:
Improve brand awareness
YouTube ads can help raise awareness and recall value for your brand. Video marketers are capable of gaining a 54 percent increase in brand awareness. Show people why they should care about your brand and products.
Some advertisers get nervous around that â€œSkip Adâ€ button because they worry about being charged for ads that are going unseen. But remember, you only pay for engaged viewers; if someone skips the ad in the first 30 seconds (or, when the ad is shorter than 30 seconds if they donâ€™t watch it in full), it costs you nothing.
Video content is a highly effective means of communicating with your prospective customers. Using YouTube advertising can increase your website traffic and conversion, with over 50 percent of marketing professionals claiming video provides the best ROI. Connect with the right audience â€” With YouTube advertising, you can effectively target and reach your potential customers by keywords, topics, or specific demographics (such as gender, age, and location).
Improve your advertising efforts
YouTubeâ€™s inbuilt analytics allow you to gain valuable insights into how your ads are performing. You can then make any necessary adjustments to determine which content and ad types are bringing you the best results. (Weâ€™ll talk more about tracking your YouTube campaigns further below.)
Types of YouTube Ads
On YouTube, your audience can encounter ads in various ways. From video discovery ads to unskippable pre-rolls, each format for YouTube advertising has its benefits and applications for your business. Understanding the different types of YouTube Ads is the first step in creating an effective YouTube advertising campaign. Weâ€™ll start by separating your options into two categories: non-skippable and skippable. Non-skippable ads must be watched in their entirety (between 15-20 seconds) before the video will play. These ads may appear as pre-roll, mid-roll or post-roll ad campaigns. Skippable ads (or TrueView ads) can be watched in full or may be skipped after five seconds. These ads are shown either â€œin-streamâ€ or â€œin-display.â€
In-stream ads are one of the most popular forms of digital marketing on YouTube. They have already proven to be effective with modern audiences; in fact, studies have shown that around 72 percent of people watch in-stream ads to the end.
Another form of skippable YouTube advertising is the in-display ad, otherwise called â€œvideo discovery ads.â€ These advertisements appear in the search listings, related videos section, and other places of discovery. Now that you know the different types of YouTube ads, itâ€™s time to launch your first campaign. First thingâ€™s first: letâ€™s consider some of the essential info for your ad campaigns. Where do you want people to go? Are you sending them to your website, or do you want them to watch more of your YouTube videos? Who are you trying to reach? Will your ads be 6 or 60 seconds long? Get a clear picture in your head about your YouTube advertising efforts. When youâ€™re ready, upload your ad content to YouTube, and we can get started.The thought of advertising with videos can seem a little bit daunting. But you donâ€™t need to be a professional Hollywood director to know how to make effective YouTube ads. It doesnâ€™t matter if you opt for skippable or non-skippable ads, or you prefer the thumbnail-and-text video discovery ads. With a few simple steps, weâ€™ll soon have you using YouTube advertising to generate revenue for your business and grow your brand.